Xiaomi Topples Samsung, Becomes Top Smartphone Vendor in Europe

Xiaomi has overtook Samsung as the number one smartphone vendor in Europe in terms of shipments in the second quarter of 2021 growing 14 percent year-on-year to 50.1 million units in the quarter. Apple, Oppo, and Realme feature in the top-five vendors list — in that order — after Xiaomi and Samsung.

This is according to the report by a reliable analysis which says Xiaomi shipped a record 12.7 million smartphone units in Europe in the second quarter that resulted in its market share of 25.3 percent and that the vendor saw high demand in countries including Russia, Ukraine, Spain, and Italy.

Furthermore, the Chinese firm’s global smartphone shipments has as well increased. It has even overtook Apple and came second in worldwide smartphone shipments in the second quarter, according to a recent report.
The report reveled that Samsung shipments declined seven percent year-on-year to 12 million units in the second quarter, but continued its strong grip in the continent, with a 24 percent market share.

After Samsung, Apple came third in the top five smartphone shipments list. The iPhone maker saw 15.7 percent year-on-year growth in Europe in the second quarter. Its estimated shipment of 9.6 million iPhone models helped the company grab a market share of 19.2 percent. The iPhone 12 series is believed to have attracted Apple fans in the region, who were overdue to replace their aging Apple models.

The other two in the top five list are Oppo and Realme which marked a 180 percent year-on-year growth and 1,800 percent growth respectively. Both firms weren’t able to capture a double-digit market share in Europe.

However, generally, there is smartphone shipments declined in Europe from 59.1 million units in the first quarter to 50.1 million. The dip in the shipments also decreased the year-on-year growth from 24 percent to 14 percent and resulted in a negative quarter-on-quarter growth of minus 15 percent.

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